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In the Moment: Behr Announces its First-Ever Color of The Year for 2018
Few think about the power of color more than Erika Woelfel, Director of Color for Behr, but selecting the company’s first-ever Color of the Year, announced by Behr today, was no easy feat.
It’s a spruce-like blend of gray, blue and green they call “In the Moment” – and chances are, it’s all around you. You might see it in a throw pillow on a friend’s couch. Or outdoors in the needles of a spruce tree. Even still, you might spot it on someone’s face through their makeup.
She and her team picked it because it seems to capture the sense of mindfulness that so many of us are after these days.
“We’ve seen blues and greens trend steadily for several years, but they were typically on the brighter end of the spectrum,” Woelfel says. “‘In The Moment’ is a nice balance. We’ve put it in kitchens, bedrooms, living rooms, home exteriors and as an accent color—we’ve put it everywhere.”
Color trends, especially within the fashion world, move fast, cycling through popular shades every couple of months. But in the home décor world, popular shades tend to stick around for three to five years. So when it came to selecting a shade to define 2018, versatility was vital.
The hope is that you’ll use it everywhere too.
After all, paint is a quick and easy way to change a room and make a lasting impact—as long as you have the right tools and the right product. Home Depot merchants worked with Behr for years to develop Marquee, an innovative paint known for its one-coat coverage. That means painting a bedroom in just one hour, instead of three.
“Quality is one of our cornerstones,” Woelfel says. “Having a color that applies really well, that looks good everywhere, and that matches the color chips you get in the Color Center at The Home Depot—we’re really proud of that.”
Get Behr’s Color of The Year “In The Moment” exclusively at The Home Depot.