Behr Paint Company has announced its 2023 Color of the Year: Blank Canvas.
Blank Canvas is a hopeful and welcoming warm white meant to inspire feelings of tranquility and renewal. It’s the answer to an increased consumer desire to be present, find peace of mind and embrace the future. This color makes a lasting design statement, with a unique versatility that serves as a timeless foundation for any space.
“As we look to 2023, we understand that comfort will still be a driving force behind design decisions and style statements,” says Erika Woelfel, vice president of color and creative services at Behr Paint Company. “Blank Canvas effortlessly offers a clean and inviting blank slate that allows individuality and creativity to flow freely. This white easily harmonizes with a wide range of hues, including neutrals, earth tones and pastels for a charming and cozy appeal. Blank Canvas also pairs beautifully with black for a dramatic impact, and with bright accents like green or cobalt blue to instantly lift your mood.”
New research conducted by Behr Paint shows that nearly all U.S. homeowners want their home to be a space where they can completely unwind. It’s important for home to feel like an escape from everyday stress. The selection of Blank Canvas as the 2023 Color of the Year directly answers the call.
Blank Canvas can be leveraged by DIYers, designers and professionals to tackle any project – from a bedroom refresh to a complete kitchen remodel. As a go-to hue that designers can build upon, the warm white creates a serene setting for healthcare and hospitality environments, while being versatile for shared spaces. Blank Canvas has the strength to evoke calm and relaxing feelings. This can help create neurodiversity-friendly residential and commercial spaces.
Blank Canvas is available now in BEHR DYNASTY™, BEHR® MARQUEE, BEHR® ULTRA and BEHR® PREMIUM PLUS paint formulas, exclusively at The Home Depot stores nationwide.
