Just in time for spring, The Home Depot is expanding Magic Apron, its suite of generative AI tools that helps customers find the answers they need related to all their home improvement projects. Magic Apron is available on The Home Depot app and on millions of product pages online at homedepot.com.
The first-of-its-kind technology is powered by a proprietary home improvement knowledge base, combining large-scale datasets with The Home Depot’s own expertise and product information. It’s like having your trusted store associate on hand, delivering reliable, accurate answers.
Today, Magic Apron is already powering several experiences on desktop and mobile, including answering customers' questions and summarizing product reviews. With Magic Apron, you can tackle your home improvement projects, whether it's getting your home and yard spring-ready or finding the perfect tools to become the ultimate grill master.
Reality Check: Magic Apron can answer specific questions about your project making sure you're prepared before you even start.
"Home Depot customers have always relied on the expertise of our orange-aproned associates in the aisles of our stores to answer questions and help them solve problems," said Jordan Broggi, executive vice president of customer experience and president - online. "Magic Apron is designed to bring that same expertise to the digital world, leveraging our proprietary knowledge base to support our customers and give them the confidence to tackle their home improvement projects, anytime, anywhere."
Virtual Associate: Magic Apron can help you choose the right tool for the job.
In the coming months, Magic Apron will roll out new features, and new functionality. It will also expand to The Home Depot’s Pro site, offering tailored support to professional contractors and business account users.
Your number-crunching companion: No need for guesswork, Magic Apron can figure out the materials you need to complete the job.
