Most companies are working in the mobile space but not all of them are focusing on customer experience. The Home Depot has taken it to the next level, consciously constructing an experience that meets customers’ explicit and implicit needs. In fact, in November 2017, The Home Depot’s mobile experience received Forrester’s top overall score for functionality and usability.
In a recent Forrester podcast, Home Depot’s Vice President of Online Prat Vemana explores why the Home Depot has been so successful in this arena.
Listen in as Prat discusses tips on making a successful mobile website and how fostering a culture of experimentation makes all the difference.