The Home Depot unveils its first ad campaign for the FIFA World Cup. The commercial weaves together themes of passion and legacy, linking the spirit of soccer to home improvement.
Every jersey tells a personal story, just as every Home Depot project is about creating a family’s space. Homes become stadiums during the World Cup—places where people gather, celebrate, and connect.
The campaign’s creative direction was guided by a simple principle: authenticity. Whit Friese, VP of creative marketing, emphasized the importance of showcasing genuine voices. “Just like our associates wear their names with pride, every jersey represents someone’s story—their heritage, their dreams.”
In this behind-the-scenes video, we sit down with Whit to discuss the partnership and his vision for the ad spot. We also talk with Mary, The Home Depot associate featured in the ad, who has been with the company for 14 years. “I think people will see this and say, ‘That’s someone like me,” Mary said. “An actor can imagine what it’s like, but a real associate who shows up every day understands what it truly means to be part of The Home Depot,” she said.
