Celebration of Service 2016

Official Rules


  • For every #ServiceSelfie post on Twitter during Celebration of Service (9/1/16 – 11/11/16), we’ll donate $1 to five pre-determined nonprofit partners that are making a difference for our veterans. Likes and RTs on posts from @TeamDepot using the hashtag #ServiceSelfie will also equal $1 donated.


  • Every #ServiceSelfie post on Instagram during Celebration of Service (9/1/16 – 11/11/16) will equal $1 donated to the five pre-determined nonprofit partners. Likes and reposts on any post from a public Instagram account using the hashtag #ServiceSelfie will also equal $1 donated.


  • Team Depot’s Facebook page will post two spotlight posts about each nonprofit partner on our Facebook page during Celebration of Service. Each reaction (like, love, wow), comment or share on these spotlight posts will equal $1 donated.
    • Reactions (like, love, wow), comments and shares on any post using #ServiceSelfie from a public profile page will also equal $1 donated!

Donations will be capped at $500,000 total, split evenly between each of the five pre-determined nonprofit organizations. Donations will be provided through a combination of cash and The Home Depot gift cards.

Participating nonprofit partners:

  • Stephen Siller Tunnel to Towers Foundation
  • Meals on Wheels America
  • Student Veterans of America
  • Team Rubicon
  • Volunteers of America

What is a #ServiceSelfie?

A #ServiceSelfie is a twist on the traditional selfie.  Whether you’re volunteering or showing your love for your favorite nonprofit, the #ServiceSelfie is all about giving back and having fun. Here’s how it works:

  1. Take a selfie (solo or with your friends) while giving back in your community
  2. Tag the photo with the hashtag #ServiceSelfie
  3. Upload it to Twitter or Instagram and we’ll donate $1 to a nonprofit organization that gives back to veterans, up to $500,000 total!