At its annual InFronts event, Orange Apron Media (OAM), The Home Depot’s retail media network, announced a slate of new partnerships, product innovations, and advertiser education initiatives designed to help brands connect with high intent home improvement audiences more seamlessly and effectively.
Presented as part of The Home Depot’s 2026 InFronts, the annual showcase highlights how Orange Apron Media continues to evolve its program —expanding offsite reach, enhancing onsite and measurement capabilities, and empowering advertisers with the tools and knowledge needed to drive measurable business impact.
Industry‑First Reddit Integration Announced
Reddit plays a central role in how DIYers and Pros research projects, ask questions, and learn from real‑world experiences. Soon, advertisers can more easily leverage the communities built on Reddit and the rich first-party data from The Home Depot through an industry-first self-service integration allowing advertisers to launch Reddit campaigns directly within Orange Access, OAM’s self-service platform.
Streamlining workflows inside the platform makes it easier for brands to appear where high‑intent home improvement conversations already happen. By pairing Reddit inventory with The Home Depot’s first‑party audience data, brands can engage customers earlier in the journey while measuring impact across online channels.
The announcement underscores OAM’s focus on radical helpfulness and innovation that bridges discovery and performance—connecting community driven conversations with measurable outcomes.
Pinterest Partnership Expands Access to Non‑Endemic Brands
Through a new beta integration with Pinterest Media Network Connect, Orange Apron Media is expanding how non-endemic advertisers reach inspiration led home improvement audiences. The collaboration makes The Home Depot the first home improvement retailer to participate and positions Pinterest as the first social platform where non‑endemic brands can activate using The Home Depot’s first‑party shopper data.
The partnership enables brands not sold at The Home Depot to run Pinterest campaigns powered by more than 20 first‑party audiences built on insights from billions of annual store and site visits and over a billion transactions. These insights help advertisers understand how customers plan, research, and act on home improvement needs—allowing brands to engage audiences earlier in the planning and inspiration phase.
Pinterest Media Network Connect is the third environment where non‑endemic advertisers can activate The Home Depot audiences, following integrations with The Trade Desk and Yahoo. Together, these integrations reinforce Orange Apron Media’s focus on extending first‑party data into the platforms customers naturally use to research and plan projects.
New Onsite Advertising Capabilities
In addition to offsite expansion, 2026 marks the introduction of new onsite advertising enhancements designed to turn customer intent into impact across homedepot.com.
Orange Apron Media highlighted recent updates to Product Listing Ads, including keyword and audience targeting and the introduction of negative keyword targeting—giving advertisers more control to focus spend on their highest priorities and most relevant customer segments. OAM is also evolving its display offerings, with geotargeting now available for banner ads and more granular targeting planned for later this year.
To support brand storytelling and visibility, InFronts attendees were introduced to new onsite experiences, including a self‑serve Brand Page Portal that allows brands to curate and manage their own digital storefronts, high‑impact Category Leaderboards on category landing pages, and the future development of Sponsored Brands display formats designed to create more immersive brand connections.
Together, these capabilities reflect OAM’s continued investment in onsite innovation as a core pillar of its platform.
The Orange Apron Media Academy
The Orange Apron Media Academy—a new certification program is set to launch later in 2026 and is designed to help advertisers maximize their investment and build confidence using the OAM platform.
Two core learning paths will be offered to participants that combine strategic foundations with hands‑on, practical skills. Participants will gain a clear understanding of what differentiates Orange Apron Media, how to plan and activate campaigns, and how to use performance insights to identify growth opportunities.
The Orange Apron Media Academy reinforces the network’s core value of radical helpfulness—ensuring advertisers are not only equipped to participate in retail media, but positioned to drive independent, measurable growth.
For more information visit the Orange Apron Media blog or subscribe to OAM communications.
